This is your opportunity to get behind Woolies Jeans and potentially help provide dairy farmers, sheep shearers, vineyard workers and more with the most comfortable workwear possible.
Crowdfund now live:
To our investors,
In 2018, fed up with wearing hot and sweaty jeans in a wool shed, shearing New Zealand sheep, I decided to improve on my work wear. The funny thing was that I knew that the perfect pair of jeans could be made out of the product I was working with everyday.
Merino keeps you cool when it's hot and warm when it's cold. What I wanted to do was create a jean, which had the same subtle style of a classic denim workwear jean, whilst offering me the benefits of which merino can offer on the inside. I had my mum help design me a pair.
We took apart a pair of one of my favorite fitted work jeans to get the outline and resewed a merino lining to the interior. After some trial and development, I haven’t worn a normal pair of jeans since.
I have made a few pairs for close friends (in exchange for a few beers), who have told me I should be talking to runway models in Italy about my idea.
I’ve never known much about business but know that these are some of the best jeans I have seen across shearing in England, Ireland, Scotland, Australia and New Zealand. I want to use funds from crowdfunding Woolies in order to patent the designs and to help build a supply chain, with my team, to allow farmers and shearers worldwide to enjoy the product that I have been lucky enough to be able to make.
Jovian Garcia Cummins