Woolies Equity Crowdfund

This is your opportunity to get behind Woolies Jeans and potentially help provide dairy farmers, sheep shearers, vineyard workers and more with the most comfortable workwear possible. 

Crowdfund now live:


To our investors,

In 2018, fed up with wearing hot and sweaty jeans in a wool shed, shearing New Zealand sheep, I decided to improve on my work wear. The funny thing was that I knew that the perfect pair of jeans could be made out of the product I was working with everyday.

Merino keeps you cool when it's hot and warm when it's cold. What I wanted to do was create a jean, which had the same subtle style of a classic denim workwear jean, whilst offering me the benefits of which merino can offer on the inside. I had my mum help design me a pair.

We took apart a pair of one of my favorite fitted work jeans to get the outline and resewed a merino lining to the interior. After some trial and development, I haven’t worn a normal pair of jeans since.

I have made a few pairs for close friends (in exchange for a few beers), who have told me I should be talking to runway models in Italy about my idea.

I’ve never known much about business but know that these are some of the best jeans I have seen across shearing in England, Ireland, Scotland, Australia and New Zealand. I want to use funds from crowdfunding Woolies in order to patent the designs and to help build a supply chain, with my team, to allow farmers and shearers worldwide to enjoy the product that I have been lucky enough to be able to make.

Yours sincerely,

Jovian Garcia Cummins