The world's most comfortable jeans
The case for wool
Let's say you're heading around the world, and you need to pack ultralight. You can take only one pair of pants. What do you bring?
Not something made from synthetic fiber. It'll do the job on a hike, but a nice restaurant? Forget it—especially not with those cargo pockets.
Your cotton jeans look great—when they're clean. But when they're wet, they're clammy and radiate the perfume of decaying plants.
Wool is nature's high-tech fiber. It does what others can't.
The least bad smelling: There's a reason for the saying 'cotton is rotten.' It stays damp against the skin, and before long it sticks with stink. Synthetics might wick sweat, but they smell even worse. It's lose-lose. Wool is made by mammals to protect mammals. It wicks sweat. It kills odor. These properties, inherited from nature, keep its wearer dry like sav blanc and fresh like the Prince of Bel Air.
The most comfortable: There's a lot to love about premium denim. And a lot to love about sweatpants. One feels like Friday night. The other feels like Saturday morning. You deserve the best of both. That's why we wove our fabric with superfine merino wool. A hint of stretch and super smooth, you can have the most comfortable fit however you move.
Introducing, the world's most comfortable jeans.
At Woolies, we're not about buying more stuff for the sake of it. We're about helping you lighten your pack, clear your closet, and do more with less.
30-day field test: Wear our jeans for 30 days. If you don't want to make them your jeans, we'll take 'em back—no questions asked.
Get your Woolies on! Hand-made in Hawkes Bay, NZ.
Not just your regular jeans.
Free shipping both ways: Grab a few pairs to try them on. We went through many prototypes to dial in our fit and feel. But if your pair doesn't work for you for any reason, send 'em back.
Our promise: We're confident you'll love these jeans as much as we do. If they don't meet your expectations, then they don't meet ours.
Email us at email@example.com, and we'll make it right.